A sports enthusiast, businessman Olivier Primo was recently appointed commissioner of the National Ball Hockey League (LNHB), which could start its activities this summer. A role that raises him to the highest level.
Pointe-Calumet Beachclub owner joins Alex Burrows, which organizes major hockey ball tournaments every year.
“I’m really here to advertise the sport, to negotiate with sponsors, to take care of everything that is not hockey running,” Primo said during an interview with Jean-Philippe Bertrand on the Overdose podcast.
“We have a great dynamic and I didn’t think there would be a great reaction. When you look at the numbers, there are more than 55,000 players playing that every week in Quebec and three go and see. It’s a lot of people. The pool of players increases every year and hockey centers are spreading like Aish. the crow “.
After canceling its inaugural season last year due to the COVID-19 pandemic, the league can see daylight this summer. But nothing has been confirmed, as the health situation remains precarious. The organizers have big ambitions for their home and Primo is the first to realize that this year is not the best for launching operations.
We want it to be a real serious league. Men will be paid. It ranges from $ 25 to $ 250 per game. You have to start somewhere. There is a cap on teams’ salaries and exchange times. … ”
Primeau’s involvement in this project is natural, as the businessman is a sports fanatic. Not only does he love to watch them, but he does practice many of them as well.
“I’m not bad and I’m not good at any sport. I’m” average “+, except in golf where I’m a little better than average. I’ve played hockey all my life … I still play, but seriously less. I play softball a lot; I’ve been In the league for 5-6 years. I played football, and did sports studies when I was in high school. Ping pong, broom ball, cycling … I played all sports. “
The next step for him is pretty straightforward. “I want a professional sports club. Who? I don’t know. We dream, maybe Canadian someday. Because if you don’t dream, it’s boring.”
Primeau once tried his luck when the Alouettes were up for sale.
I asked to meet Patrick Poivin. I walked into the office […] And I had a direct refusal. I’ll admit I took it really badly. I am a football fan and have been a fan of Aloy since I was young. “
For CF Montreal!
A big fan of football, Primo has already expressed an interest in influence. “I still want to acquire shares in CF Montreal,” he said.
“I find CF Montreal’s name change exceptional. Actually, it was a cultural change that they made. When you take the time to read, listen and understand why they are doing it, in the long run, it’s going to be amazing.”