Homecoming Dresses: Craze is doing a good job for marketers

After difficult years due to the uncertainty of the pandemic, boutiques specializing in prom dresses can finally breathe as their business swells to a beautiful craze.

“It does us a lot,” says the dress’s owner, Fanny Labe. The past three years have been very complex in our environment. I even asked myself the question if I would have to put the key under the door.

In the business for 16 years, she says traffic has been “very strong since January” at her Charlesburg boutique for the 2023 Collection’s Balls.

Same story at Rima Design, at Val Pelier.

“We had more last-minute sales during the pandemic, because there was always a worry that prom would be canceled, so there was less shopping. This year, customers are starting to smile again. I’m just happy to see the girls having fun choosing their dress again,” she says. says co-owner Tina El Khoury.

The beginning of the season

Second-hand shop owners say the graduates started shopping for prom clothes and accessories much earlier in the school year than their predecessors.

“Our great period is largely over,” explains M^I Al-Khoury was insane. I think the little girls were so excited about making sure they were going to have prom that they decided to work this out early.”

last chance

For her part, the co-owner of Mirage – Beauty and Prom Dresses in Lévis, Geneviève Comtois-Pagé, confirmed that the big period continues during the long Easter weekend. In recent days, his clients have come from far away to choose an evening dress.

“Easter weekend is kind of the last big occasion for families from abroad to come for a walk. My appointment calendar was full today, but I didn’t have anyone from Quebec or Levis. I had alumni from Sept-Ile, Gatineau, Saguenay, Blanc Sablon!”

A little further out in the suburbs, at Lyna’s store in Beauceville, a customer “boom” occurred during the fall.

“It started off strong at the start of the school year and then we still have a lot of orders until after spring break. Over the last few weeks, things have been a bit quieter and we’re basically doing repairs. I think it really varies by location. In Quebec and Montreal, it’s the big season coming on.” A little later, ”notes owner Mari-José Geiger.

One thing is for sure, the “back to normal” that all the shops noticed Newspaper He was able to speak putting salve on the difficult years he had due to COVID-19.