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Google added ads between emails, which annoyed users

What a surprise Gmail users had when they discovered a new form of advertising snooping among their emails! This unexpected approach has generated strong reactions, and needless to say, this advertising change is far from unanimous.

Source: Justin Morgan on Unsplash

Google, which is always looking for new ways to monetize its services, has recently decided to overhaul the way ads are displayed in Gmail. In fact, many users have noticed an increase in the number of ads in their inbox. This seems to be of particular interest to those who use the web interface.

Advertising among our emails

As if the ad at the top of the offer wasn’t enough, Google decided to be more generous by inserting ads among our emails. Of course, many people complain about this change. When confronted with user concerns on Twitter, the official Gmail account responded somewhat evasively while linking to a support page explaining how the ads work.

Example of ads in an email list // Source: @MarkIrvine89 on Twitter

It is important to note that despite the many complaints on Twitter, this may be a small scale test. After all, a few thousand affected users out of several million accounts are a drop in the ocean. However, the future will determine if Google decides to roll out this new advertising tactic to all Gmail users.

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