After revamping their spaces dedicated to menswear or luxury, Galeries Lafayette Haussmann are rearranging the jewelry display within their walls. Leaving the ground floor where they were previously installed, high-end brands and jewelry approach the light diffused by the historic dome that now rests on the third floor. Throughout the central atrium, various posters of precious accessories invest the curved balconies. The space left vacant on the ground floor is now occupied by cosmetic and make-up labels.
From access to luxury, about thirty brands are grouped in this space called “Le Bijou”, with corners entrusted to Agatha, Les Néréides, Aristocrazy, Gas or Pandora. Two multi-brand collections complete the assortment. Unpublished, the first is dedicated to gems and is called “La Bijouterie”, with Charlotte Chesnais, Fanrique and Atelier Pauline. The second is for the fantasy and marketing elements of Satellite, Bohemian Rhapsodie, and two new incoming brands, Pdpaola and Virginie Berman.
In terms of fittings, the ornate decor of the dome is self-contained and dialogues with sober display cabinets decorated in wood, ivory or aqua green, and set with gold buttons. On the third level, the jewelry provided a direct dialogue with the women’s fashion brands present on this floor, suggesting that customers complete their looks with a sparkling accessory.
This new change of floors of the department store on Boulevard Haussmann accompanies the return to business of this shopping venue that has suffered greatly from the health crisis and the absence of tourists. In 2022, the point of sale will pass the one billion euro mark in annual sales, which it has not reached since 2019, Nicolas Houzé, General Manager of Galeries Lafayette, said at the BFM Business microphone.
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