His clothes were designed by the store Sherbrocois Glorious, which became a lucky charm for the young player, to the delight of the store owner, Jean-François Bedard.
“I made him a suit just before the qualifiers and handed it to him before the first game. He took it to Game #1, against Toronto, and there he scored a goal. Then he put on other 2-3-4 jam stuff and decided to wear it again for Game #5. Bedard told TVA Nouvelles He’s been wearing this suit ever since.
The same goes for Cole Kovelide, who received his autographed Glorius suit just before Game Six. “Then, Caufield had a crazy match with Suzuki, so they put on Match 7 again and won. Since that time, Caufield and Suzuki have always worn the same outfit every game,” added the owner of the store located in Eastern Townships.
For Jean-François Bédard, the vision given to him by the CH players is unexpected. The man is also pleased that his custom-made clothes have captured Montreal Canadiens coach, Dominique Ducharme. For the latter, Glorious recently delivered 4 outfits.
Last year, the Canadian Business Council estimated that apparel sales fell by about 30% between February 2020 and February 2021 in Canada.
“I’m a solution guy, I sit down and say to myself: Well, we have a problem: COVID,” Mr Bedard explained. “You have two options: either you pull the plug or find solutions to reinvent your model a little bit. I think you can’t wait for it to pass,” he added.