Elon Musk had found the new CEO of Twitter

Mr. Musk made it clear in a tweet on Thursday that she is a woman and will take over in six weeks.

He himself did not reveal his identity, but it would be Linda Iaccarino, director of publicity for NBCUniversal Media. According to the Wall Street Journalshe is in talks with X Corp for a position CEO.

Mr. Musk bought the Twitter platform last fall. He’s been running it since then, but he’s already confirmed he won’t be CEO permanent, which was repeated Thursday.

” My role will transition to CEO and CTO, overseeing products, software and systems. »

he said to himself pleased to do this advertisement.

The billionaire, who is also the owner of Tesla, in particular, reiterated for about six months that he was looking for someone to direct Twitter’s destinies.

In mid-November, just weeks after he bought the social media platform for US$44 billion, he told a Delaware court that he did not want to be CEO from any business. He said in his testimony: I expect to reduce my time on Twitter and eventually find someone else to take care of.

In December he wrote on Twitter: I will step down as CEO as soon as I find someone crazy enough to fill it..

The billionaire made the commitment when millions of Twitter users asked him to opt out in favor of a survey he had launched himself on the platform. About 17 million of them spoke, of whom 57% supported his departure. Mr. Musk has promised to respect the findings of this investigation.

And in February, he told a conference that he plans to find someone to run Twitter. Maybe towards the end of this year.

important changes

In recent months, the entrepreneur has transformed the California group.

Since the day of the takeover, he has sacked Chairman Parag Agrawal, Chief Legal Officer Vijaya Gaddy and Chief Financial Officer Ned Segal. Then he suddenly fired half of the staff, and then continued to fire dozens of employees.

It also brought back controversial personalities, who had been banned from the network for breaking its rules, and launched a paid subscription for services that were previously free.

The blue check marks that ensured the authenticity and credibility of the accounts you obtained after verification are now available to everyone, with a paid subscription to Twitter Blue.

Many journalism organizations, such as CBC/Radio-Canada, the BBC, or NPR, have criticized the designation. Government funded media to which it was once linked.

These chaotic changes and their various provocations have alienated many advertisers, on whom the platform’s business model depends.

The San Francisco company, which generates most of its revenue from advertising, is set to earn less than $3 billion in 2023, compared to $4.14 billion in 2022, or 28% less, according to Insider Intelligence. The biggest problem is that advertisers don’t trust Mr. Musksummed up analyst Jasmine Enberg in a press release from this research firm in April.