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Designer Virgil Abloh has passed away

Designer Virgil Abloh has passed away

LVMH Group, the parent company of Vuitton, announced that American Virgil Abloh, designer and artistic director of the Louis Vuitton men’s collections, died Sunday of cancer at the age of 41.

LVMH announced on its Twitter account: “The LVMH group, Maison Louis Vuitton and Off-White are deeply saddened to announce the disappearance of Virgil Abloh, who on Sunday 28 November was diagnosed with cancer that he fought for several years.”

Bernard Arnault, head of the group, said he was “in shock”, welcoming a “genius designer, visionary” but also “a beautiful soul and a man of great wisdom”.

Virgil Abloh’s disease has not been announced.

The first great black designer, committed to emphasizing African American cultures, in 2018, the designer earned one of the most enviable positions in fashion, at LVMH’s flagship label.

The king of luxury street fashion, and within a few years he has established himself as one of the coolest designers with an audience of connected millennials.

His brand? A style that reflects “street” culture, with its sneakers and sweatshirts, but also with an easily recognizable logo, made of black and white slanted headbands, and successful collaborations with Nike, Jimmy Choo, or even Moncler.

Virgil Abloh created his first brand in 2012, Pyrex Vision.

A year later Off-White was born, a luxury streetwear brand that asserted itself with the power of its graphics before evolving towards more “haute couture” creations. In 2015, the brand was one of the finalists for the prestigious LVMH Award.

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LVMH signed an agreement in July with Virgil Abloh to become the majority shareholder of its Off-White brand.