atuvu.ca

Launched by the Culture Cible Co-operative – of which atuvu.ca is a part – in the fall of 2021, the Data-Coop Culture project has received significant financial support from the Government of Canada thanks to a contribution from the Canadian Culture Investment Fund from the Canadian Heritage Division.

Data-Coop Culture . Project

Data-Coop Culture provides its members with a platform for behavioral data collection and marketing activation that allows the cultural sector to implement targeted advertising campaigns, without having to pay each time to use their own data and join its audiences. Data-Coop Culture already collects behavioral data on 15 websites and has made it possible to generate nearly 500,000 visitor profiles, thanks to “Pixel Culture ©”, in just 4 months.

“Pixel Culture© adopts the Pixel Culture© just as easily as it did with Facebook or Google Analytics pixels. Why should GAFAM have a monopoly on the collection and use of browsing data from Internet users in Quebec?” -Arnaud Noubel

Collective digital marketing

Since powerful data marketing functions were previously reserved for large groups, they are now accessible thanks to the pooling of operations within a range of cultural organizations, including, among others, Francos de Montréal and Le Ministère and cultural media such as atuvu.ca .

“Our goal is to build an alternative to GAFAM by assembling the latest technology and allowing our members to take back their data collection.” -Arno Nobile

In partnership with the Canadian Department of Eulerian Technologies, Culture Cible takes advantage of innovation by sharing Third Party Cookies to Cookies firstmaking it possible to collect and aggregate data only using biscuit Internally with complete transparency for site owners and their visitors.

“We feel there is a general intent to get rid of this reliance on web giants, who are less efficient and transparent about the ownership and quality of their web audiences. The Data-Coop culture sparks real enthusiasm among our partners and embodies a tangible solution to take back control of their data collection.” -Arno Nobile

What do you expect for the future?

The medium-term goal of the project is to bring together 80 to 100 cultural organizations in Quebec by 2024 and expand their collections collection to include more than 1.5 million visitor profiles. This goal is becoming more and more tangible, because in the coming months, new cultural organizations will gradually be integrated into the project. In the best of worlds, 25 to 50 organizations will be added to the Data-Coop Culture Project by April 2023.

“With the Data-Coop Culture project, we don’t just want to collect browsing data; we also want to collect data management and protection tools, as well as powerful data marketing functions. Due to the high cost of running this technology, Data Management Platforms (DMP) are reserved for even Now for large groups. Collectively, this technology is accessible…” – Arno Nobile

The Data-Coop Culture project turns out to be a major innovation that could change the face of online marketing. For more information on this topic, visit https://www.culturecible.ca/.