Cosmetics Clan Heir Wulan Tilaar: Future-Proofing the Martha Tilaar Empire
Whether it's taking on the mantle of running the family business or a simple desire to live up to her own expectations, Wulan Tilaar admits that she could have chosen life on easy street – being the daughter of Indonesian beauty and cosmetics icon Martha Tilaar. But the businesswoman is adamant to walking in her mother's footsteps and bring the brand to the global stage.
Wulan Tilaar is not reticent to reveal her thoughts on being the heir apparent to the Indonesian cosmetics and jamu empire, founded by her mother Martha Tilaar. “A big stone,” is how she describes the expectations that came along with the namesake brand. “I was involved (in the business) since young. But still, the big name, the iconic name became a burden,” says Wulan. Her mother’s story - the founding of the Martha Tilaar Group - began in 1970, in 4 x 6...
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