F&N’s Raffiq Md Ariff: Buoyed by the Bubbly Tea Pull of Teh Tarik

THE FUTURE IS HALAL

F&N’s Raffiq Md Ariff: Buoyed by the Bubbly Tea Pull of Teh Tarik

Malaysia must come up with its own brands to exploit the burgeoning interest for halal products. F&N Malaysia Senior Manager Raffiq Md Ariff tells AWANI Review’s Nur Adilla Noorazam how F&N looks to build on the stirring interest generated by the recent teh tarik promotion in Dubai to steer towards this goal.

Food and Beverages account for the highest contributor to Malaysia’s global halal export with a value of RM20.1 billion in 2017. The continuous rise of the halal market—anticipated by increased interest and participation of more non-Muslim majority country—promises a bright future for industry players. Multinational companies dominated the market with over RM38 billion worth of export, followed by small and medium entreprises (SMEs) at RM3.8 billion and cottage industries, RM1.5 billion. The halal market is expanding and there is room...

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