Countess Mary Von Faber-Castell: I Am a Bridge to the Ninth Generation

SHARPENING UP FOR A DIGITAL FUTURE

Countess Mary von Faber-Castell: Bridging the Generations for Longevity of a Stationery Dynasty

Faber-Castell is 257-year-old family business. Neither two World Wars nor the advent of the Industrial Revolution has broken the pens and pencils backbone of the company. Countess Mary von Faber-Castell – who was instrumental in driving the illustrious brand into cosmetics - tells AWANI Review’s Cynthia Ng how she intends to act as bridge between the eighth generation of Faber-Castell with that of the ninth; waiting in the wings coping with the wave of Digital Revolution.

The chances are high, that a person reading this article, had owned or used a writing instrument from Faber-Castell. It could be that set of colour pencils you received as a child. Or that sleek ball-point pen in your pocket right now. One thing’s for sure; it is a brand that that has transcended generations and borders. Faber-Castell’s history dates back to 1761 in the town of Stein, just outside of Nuremberg. A carpenter, Kasper Faber started producing a small pencil factory,...

SUBSCRIBE NOW FOR UNLIMITED ACCESS
Existing subscribers click on Sign In