Breaking Out The Bamboo Curtain

BRANDING ALIBABA

Breaking Out The Bamboo Curtain

Adam Najberg who heads Alibaba's digital media arm, Alizila shares how posting people stories that create hooks became the vital ingredient that propelled the group beyond China’s shores.

The Sino-Malaysia technological tie-up is becoming ever more tight – not only has Jack Ma come and gone – twice this year; their man from Alizila followed in his wake. Adam Najberg who heads digital media at Alizila – the media arm of the Alibaba Group came to dispense one hour of sagacious wisdom at COMMA 2017 on what counts in content creation for the online marketing behemoth. The former newsman began his presentation by stating the painfully obvious -...

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