William Utomo: Capturing Millennials And Gen Z Done Right

MARKETING & STRATEGY

William Utomo: Capturing Millennials And Gen Z Done Right

Indonesian multi-platform digital media company IDN Media tells AWANI Review how they became the go-to for brands seeking to capture a slice of its 50 million strong cohort of young audience - with the spending power to match.

Two brothers first conceived IDN Media in 2014 in a 64 sq ft bedroom in Singapore, rented by Winston Utomo, a Google employee at that time. Brother William was back in Indonesia then. They envisioned building a media company that produces content which resonated directly with the younger generation. After almost a year of saving up enough money to hire journalists, the brothers then launched the news and entertainment portal IDN Times, that covers “30 percent hard news and 70 percent...

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