Ogilvy & Mather Digital Chief: Trump Up Success the Donald Way

BRANDING STRATEGY

Ogilvy & Mather Digital Chief : Trump Up Success the Donald Way

Head of Digital and Social for Ogilvy and Mather Malaysia James Gaubert shares how Donald Trump leveraged on his personal brand to carry out a successful media campaign during the United States presidential election.

Hillary Clinton forked out a total of $450 million throughout the presidential campaign in 2016. Donald Trump? A relatively modest $239 million, And if not for Twitter, Trump wouldn’t have won the White House. The man himself had admitted to it. "I doubt I would be here if weren't for social media, to be honest with you,” he told Fox Business Network in October 2017. This was the example which Ogilvy and Mather Malaysia, Head of Digital and Social James...

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