IDC Asean MD: Your Competition Is No Longer Just Facebook or Google

LOOK OVER YOUR SHOULDER

IDC Asean MD: Your Competition Is No Longer Just Facebook or Google

IDC Asean Managing Director Sudev Bangah says it's time to keep a look out for disruptors beyond your industry.

Media companies are no longer just battling tech giants for market share. The competition now appears in the form of a football club too. One that already has hundreds of millions of reach across the globe. We are talking about Real Madrid. Beyond being a sporting organization, the football powerhouse is fast moving into the digital content space to increase monetisation avenue. In September 2017, the football club debuted ‘Hala Madrid’, an eight-episode documentary narrated by actor Orlando Bloom on...

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