The Loh Family, Doing the Lord’s Work

ENTREPRENEURSHIP

The Loh Family, Doing the Lord’s Work

In a part of the world where formal wear sometimes gets in the way, LORD’s Tailor spells sartorial salvation for fashion heathens. The Loh family tells how it plans to digitise the business to stay ahead.

“Fashions fade, style is eternal”. So says French couturier Yves Saint Laurent. As a fashion label, staying relevant is a constant battle. And it is not just about the design but the whole philosophy, technology and appreciation of the industry, one that has an insatiable lust for recognition and innovation. But one aspect of this fickle game has managed a graceful and quiet staunchness; the elegant gentleman’s suit. And in Malaysia, one brand stands tall amongst its peers as the...

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