Starting next Tuesday, October 25, Apple will add app-related ads to the Today tab in the App Store. This marks a new milestone for Apple, which intends to increase its profits thanks to its users.
Apple was selling ads inside the Apple News and the App Store Since 2016, but in recent months, the American company has shown some interest in this sector which is dominated by Google, Meta and Amazon. In fact, Last summer, Apple expanded the ways businesses can pay to reach customersby letting them in particular Buy ads on the front page of the App Store.
Apple confirmed this novelty on a support page for developers. ” With a Today Tab ad, your app can appear prominently on the front page of the App Store, making it one of the first content users see when they start their App Store visit. Apple said on the webpage.
Ads are coming to your iPhone this week
After the first announcement in SeptemberReportedly, Apple has started contacting developers to let them know that new commercials will be out on October 25, which is tomorrow. Ads will appear in the respective regional app stores in all countries where Apple is presentexcept for China.
In addition to the “Today” section, these new ads will also appear in the “You may also like” section. We imagine that developers will now seek to publish their apps by relying on those created by other developers to easily highlight their projects.
This will actually allow Competitors to advertise on their competitors’ pages, or increase the cost to the developer for that space to protect against that. So we expect to see Apple’s earnings explode thanks to this novelty. Apple’s Vice President of Advertising Platforms, Todd Teresi, has already announced plans to Advertising activity is growing exponentially and increasing its profits to double digits Compared to the current $4 billion annually.
As Bloomberg reported that the American giant He was testing ads internally in Apple Maps And he can too Incorporate it into other apps like podcasts and books. So Apple turns into a real advertising giant, much to the chagrin of iPhone users.
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