All Prada Timecapsule owners can now get an NFT.

In order to further its digital community, the house allows all holders of extremely rare TimeCapsule collections to obtain their NFT associated with their previous purchase. Activation comes a few days before the February drop.

Ninth edition TimeCapsule related to NFT.

Prada continues its digital endeavor. Virtual ambassador for the Prada Candy fragrance, Riders Republic video game skins, Created in Avatars store in Meta, First steps on Discord … In recent years, the Italian house has distinguished itself with its numerous projects 3.0, vectors that capture the image of connected customers and An embodiment of technological and creative potential comp.

to perfect its digital strategy, Prada He took on the role of NFTs last year, in collaboration with Adidas and solo through TimeCapsule. Unveiled at the end of 2019, the initiative aims to provide Extremely limited edition drop piecesAvailable 24 hours a day on the brand’s website. Thus, February 2nd will see this 38th TimeCapsule, but also the ninth series that combines physical coins and digital tokens, since the dual concept was launched in June 2022.

in the program ? A printed shirt designed by Italian illustrator Enzo Ragazzini from one of his 1975 drawings with an “optical interlacing technique,” as the brand describes it. On the back of the numbered poplin gown, buyers can find the Prada logo accompanied by the words “FEBRUARY.”

If every room pairs up with an NFT, the home intends to make its work visible through IRL experience. One of the owners of the collection will be invited to the next women’s fall / winter 2023-2024 show of the brand in February, during Fashion Week. A project that is part of the continuity of the show January low More generally, in Hyper-physical approach I started with houses like Yves Saint Laurent Beauty On this kind of NFT approach.

And for the first time, owners of TimeCapsule collections launched before domains were paired with NFTs will also be able to claim the digital item associated with their product. about what Expanding Prada’s digital community And enhance the concept about digital tokens.