In partnership with sustainable AI consulting firm Axionable, M6 Publicité is launching a global carbon audit of its activities related to advertising distribution for all of its media (TV, radio and digital), content production for brands created by M6 Unlimited and on its head office activity.
From the beginning of the school year, M6 Publicité will be able to assess the carbon footprint of an advertising campaign across all of the group’s media. A plan will also be implemented to prioritize actions to reduce the carbon footprint of its distribution and production activities.
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