Aliza Ali: When the Bubble Bursts

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Aliza Ali: When the Bubble Bursts

Guts. Simple, old fashion guts. That’s what you need when you find yourself in the middle of a PR rollercoaster ride just when you are at a pivotal point of your business. Aliza Ali who is the MD of Will Group, Master Franchisee of Chatime Malaysia, would certainly be the best person to talk about this.

  A dispute between Taiwanese global franchise teahouse Chatime franchisor La Kaffa, and Malaysia's Loob Holdings Sdn. Bhd, led to the future of the brand being in a questionable state before Aliza Ali and partner Widayu Latiff - who previously ran two of the best performing outlets in Malaysia - decided to accept the offer to take control of the outfit that landed on their table. Subsequently, consumers find themselves in a unique bind, to stay with the already-familiar Chatime...

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